Pivoting During The Pandemic

Pivoting During The Pandemic

A few weeks ago I spoke with a business owner who was extremely sad because she thought her business was going to go under.  It’s a sentiment that I’m seeing echoed by many others.  Unfortunately, this may be the case for some but I truly believe there is...
What Type of Marketing Should I do? (part 1)

What Type of Marketing Should I do? (part 1)

Recently I had the opportunity to give a “spotlight” to a networking group that I am in. The only challenge I had was deciding what to speak about. Should I talk about Google Ads? SEO? Social Media? PPC? And suddenly it dawned on me, just like I...